A Note on the Relationship of Actual and Predicted Sales and Profits in New-Product Introductions
| Year of publication: |
1968
|
|---|---|
| Authors: | Tull, Donald S. ; Rutemiller, Herbert C. |
| Published in: |
The Journal of Business. - University of Chicago Press. - Vol. 41.1968, p. 385-385
|
| Publisher: |
University of Chicago Press |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10005781761