A note on the role of cause type in cause-related marketing
Barbara A. Lafferty; Diane R. Edmondson
| Year of publication: |
2014
|
|---|---|
| Authors: | Lafferty, Barbara A. ; Edmondson, Diane R. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 7, p. 1455-1460
|
| Subject: | Cause-related marketing | Cause-brand alliance | Cause category | Attitudes | Purchase intent | Brand familiarity | Cause importance | Cause-Related Marketing | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Marketingmanagement | Marketing management | Markenartikel | Brand |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010379306