A novel advertising media selection framework for online games in an intuitionistic fuzzy environment
Jalil Heidary Dahooie, Mehrdad Estiri, Mahshid Janmohammadi, Edmundas Kazimieras Zavadskas, Zenonas Turskis
| Year of publication: |
2022
|
|---|---|
| Authors: | Dahooie, Jalil Heidary ; Estiri, Mehrdad ; Janmohammadi, Mahshid ; Zavadskas, Edmundas Kazimieras ; Turskis, Zenonas |
| Subject: | online game | advertising media | multi-attribute decision-making | SWARA-IVTFN | ARAS-IVTFN | Computerspiel | Video game | Fuzzy-Set-Theorie | Fuzzy sets | Online-Marketing | Internet marketing | Werbeträger | Advertising media | Werbung | Advertising |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.24136/oc.2022.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013255811