A novel social media competitive analytics framework with sentiment benchmarks
Wu He, Harris Wu, Gongjun Yan, Vasudeva Akula, Jiancheng Shen
| Year of publication: |
2015
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|---|---|
| Authors: | He, Wu ; Wu, Harris ; Yan, Gongjun ; Akula, Vasudeva ; Shen, Jiancheng |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 52.2015, 7, p. 801-812
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| Subject: | Social media analytics | Competitive analytics | Sentiment benchmarks | Text mining | Sentiment analysis | User-generated data | Social media | Marketing intelligence | Big data | Social media monitoring | Social Web | Social web | Data Mining | Data mining | Big Data | Benchmarking | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2015.04.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011416353