A novel utility-based model for identifying the customer value in online shopping
Zahra Tabaei and Mohammad Fathian
| Year of publication: |
2014
|
|---|---|
| Authors: | Tabaei, Zahra ; Fathian, Mohammad |
| Published in: |
International journal of electronic business. - Olney, Bucks. : Inderscience Publ., ISSN 1470-6067, ZDB-ID 2106327-8. - Vol. 11.2014, 2, p. 119-152
|
| Subject: | customer satisfaction | utility function | customer value | Kundenwert | Customer value | Kundenzufriedenheit | Customer satisfaction | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Nutzenfunktion | Utility function | Beziehungsmarketing | Relationship marketing | Nutzen | Utility |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010392064