A numerical approach to deriving long-run equilibrium solutions in spatial positioning models
| Year of publication: |
1992
|
|---|---|
| Authors: | Choi, Seung-chan |
| Other Persons: | DeSarbo, Wayne (contributor) ; Harker, Patrick T. (contributor) |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 38.1992, 1, p. 75-86
|
| Subject: | Marketingmanagement | Marketing management | Marktforschung | Market research | Preiswettbewerb | Price competition | Markenartikel | Brand | Theorie | Theory |
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