A numerical optimization approach for pricing components in customer defined bundles in a B2B market
Ritwik Raj, Mark H. Karwan, Chase Murray, Lei Sun
| Year of publication: |
2023
|
|---|---|
| Authors: | Raj, Ritwik ; Karwan, Mark H. ; Murray, Chase ; Sun, Lei |
| Published in: |
Computers & operations research : and their applications to problems of world concern ; an international journal. - Oxford [u.a.] : Elsevier, ISSN 0305-0548, ZDB-ID 194012-0. - Vol. 155.2023, p. 1-17
|
| Subject: | Pricing | Product bundling | B2B | Nelder-Mead | Monte Carlo | Leistungsbündel | Bundling strategy | Theorie | Theory | B-to-B-Marketing | Business-to-business marketing | Preismanagement | Pricing strategy | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.cor.2023.106215 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014339014