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RESEARCH NOTES AND COMMUNICATIONS - An Empirical Analysis of Firms' Product Line Decisions
Putsis Jr, William P., (2001)
Product Proliferation: An Empirical Analysis of Product Line Determinants and Market Outcomes - Are two better than one? Not always!
Bayus, Barry L., (1999)
Buying or Just Browsing? The Duration of Purchase Deliberation
Putsis Jr, William P., (1994)