A panel data analysis of the impacts of regional economic factors, marketing and promotion, and team performance on minor league baseball attendance
Year of publication: |
2013
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Authors: | Cebula, Richard J. |
Published in: |
The annals of regional science : an international journal of urban, regional and environmental research and policy ; official journal of the Western Regional Science Association. - Berlin : Springer-Verlag GmbH, DE, ISSN 0570-1864, ZDB-ID 280074-3. - Vol. 51.2013, 3, p. 695-710
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Subject: | Sportmarketing | Sports marketing | Werbewirkung | Advertising effects | Erfolgsfaktor | Success factor | Ballsport | Ball game | Profisport | Professional sports | USA | United States | 2007-2011 |
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