A paradigmatic and methodological examination of market orientation research
Ateeque Shaikh, Pratik Modi, Vanita Yadav, Prashant Kumar
| Year of publication: |
2018
|
|---|---|
| Authors: | Shaikh, Ateeque ; Modi, Pratik ; Yadav, Vanita ; Kumar, Prashant |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 18.2018, 3/4, p. 371-400
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| Subject: | Market orientation | Methodological review | Research paradigms | Literature review | Positivism | Interpretivism | Bibliometrie | Bibliometrics | Marketingmanagement | Marketing management | Wissenschaftliche Methode | Scientific method | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1362/146934718X15445233736798 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012116408