A Parameter in Triple Bottom Line of CSR Is Environment-International Conventions & Treaties for Environmental Protection

Holistic approach of corporate social responsibility is the concept of Triple Bottom Line (TBL) which is gaining significance and becoming popular amongst corporates. This concept was coined by John Ellington, noted management consultant in 1994, who had stated that the concept of TBL is established on the fact that business entities have more to do than make profits. There are three parameters in Triple Bottom Line to estimate business performance, i.e. Economic, Environmental and Social factors. People, planet and profit are used to compactly explain the triple bottom lines. While profitability is a pure economic bottom line, environmental and social bottom lines are semi or non-economic as far as revenue generation apart is concerned. But it has an equal weightage due to its positive impact on long term goodwill that an enterprise commands.Thus this article analyses the different provisions available to protect environmental elements under the Triple Bottom Line