A partnering business model for technology transfer : the case of the Muenster University of Applied Science

Theory and practice of technology transfer and entrepreneurial behaviour of academics are novel. We draw upon the literature of business models, transaction costs, professional and organisational culture and of agency theory to formulate a framework for a technology transfer business model. We present the range of options used by universities and we examine the spin out option, as context and contrast to the MUAS approach. The case of the MUAS is presented. It illustrates the conceptual framework developed and has thus far been successful in its specific environment. Replication might require adaptation, but this particular approach can offer useful lessons. Tentative hypotheses for research on business model adaptation are derived from the study.