A path to empower consumers' lookout : analysing the role of digital strategies on consumers' intention to buy from the perspective of TBP
Abdul Waheed, Wasim Ahmad, Nida Syed, Umar Farooq, Sher Zaman Khan, Muhammad Faisal Shahzad
| Year of publication: |
2022
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|---|---|
| Authors: | Waheed, Abdul ; Ahmad, Wasim ; Syed, Nida ; Farooq, Umar ; Khan, Sher Zaman ; Shahzad, Muhammad Faisal |
| Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève [u.a.] : Inderscience Enterprises, ISSN 1750-0672, ZDB-ID 2447880-5. - Vol. 13.2022, 4, p. 342-356
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| Subject: | electronic marketing | consumer intention | positioning strategies | emerging markets | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Schwellenländer | Emerging economies | Online-Handel | Online retailing | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJECRM.2022.126890 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014309488