A path to empower consumers' lookout : analysing the role of digital strategies on consumers' intention to buy from the perspective of TBP
Year of publication: |
2022
|
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Authors: | Waheed, Abdul ; Ahmad, Wasim ; Syed, Nida ; Farooq, Umar ; Khan, Sher Zaman ; Shahzad, Muhammad Faisal |
Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève [u.a.] : Inderscience Enterprises, ISSN 1750-0672, ZDB-ID 2447880-5. - Vol. 13.2022, 4, p. 342-356
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Subject: | electronic marketing | consumer intention | positioning strategies | emerging markets | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Schwellenländer | Emerging economies |
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