A patterns perspective of customers' brand experiences with robotics in hospitality
Vincent Wing Sun Tung and Serene Wai Tsz Tse
| Year of publication: |
2023
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|---|---|
| Authors: | Tung, Vincent Wing Sun ; Tse, Serene Wai Tsz |
| Published in: |
Journal of travel and tourism marketing. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7306, ZDB-ID 2112951-4. - Vol. 40.2023, 1, p. 75-89
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| Subject: | brand experience | customers | marketing | Robotics | stories | Markenführung | Brand management | Roboter | Robot | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10548408.2023.2215268 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014285201