A performance measurement framework for service-oriented marketing
Georg Hauer, Julia Kroll, David C. Yen, Patrick S. Chen and Shu-Chiung Lin
| Year of publication: |
November-December 2016
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|---|---|
| Authors: | Hauer, Georg ; Kroll, Julia ; Yen, David C. ; Chen, Patrick S. ; Lin, Shu-Chiung |
| Published in: |
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence. - Abingdon, Oxfordshire : Routledge, ISSN 1478-3363, ZDB-ID 2101779-7. - Vol. 27.2016, 11/12, p. 1373-1395
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| Subject: | service-oriented marketing | performance measurement | marketing strategy | Performance-Messung | Performance measurement | Marketingmanagement | Marketing management | Marketing | Digitale Dienste | Web-based service |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/14783363.2015.1076703 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011648457