A personality-based measure of the wine consumption experience for millennial consumers
Nathalie Spielmann (Department of Marketing, NEOMA Business School, Reims, France), Barry J. Babin (Department of Marketing, Louisiana Tech University, Ruston, Louisiana, USA), and Caroline Verghote (Department of Marketing and Communication, Farvest Group, Luxembourg)
| Year of publication: |
2016
|
|---|---|
| Authors: | Spielmann, Nathalie ; Babin, Barry J. ; Verghote, Caroline |
| Published in: |
International journal of wine business research : IJWBR. - Bingley : Emerald, ISSN 1751-1062, ZDB-ID 2429135-3. - Vol. 28.2016, 3, p. 228-245
|
| Subject: | Scale development/testing | Wines | Survey research | Individual perception | Marketing mix | Konsumentenverhalten | Consumer behaviour | Wein | Wine | Marketingmanagement | Marketing management | Weinbau | Wine industry | Marktforschung | Market research | Messung | Measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJWBR-09-2015-0035 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011563747