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Consumer economics : a practical overview
Soderlind, Steven Dale, (2001)
Riding the wave : consumer economics and the consumer movement in the United States
Bryant, W. Keith, (1999)
Economics of food labeling
Golan, Elise Hardy, (2000)
Adventures in misplaced marketing
Rotfeld, Herbert Jack, (2001)
Advertising Deception, consumer research and puffery : an inquiry into puffery's power and potential to mislead consumers
Rotfeld, Herbert Jack, (1979)
The pragmatic importance of theory for marketing practice
Rotfeld, Herbert Jack, (2014)