A philosophical investigation of the transition from integrated marketing communications to metamodern meaning co-creation
George Panigyrakis and Anna Zarkada
| Year of publication: |
2014
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|---|---|
| Authors: | Panigyrakis, George ; Zarkada, Anna |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 24.2014, 3, p. 262-278
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| Subject: | philosophy | metamodernity | IMC | advertising | service-dominant logic | Service-Dominant Logic | Service-dominant logic | Marketingmanagement | Marketing management | Marketingtheorie | Marketing theory | Werbung | Advertising | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Philosophie | Philosophy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zsfassung in chin. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010408201