A Planning Approach to Revenue Management for Non‐Guaranteed Targeted Display Advertising
| Year of publication: |
2021
|
|---|---|
| Authors: | Shen, Huaxiao ; Li, Yanzhi ; Guan, Jingjing ; Tso, Geoffrey K.F. |
| Published in: |
Production and Operations Management. - Wiley, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 30.2021, 6 (29.03.), p. 1583-1602
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1111/poms.13275 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012410411