A PLS-SEM approach to understanding e-SQ, e-satisfaction and e-loyalty for fashion e-retailers in Spain
Pablo Gutiérrez Rodríguez, Ricardo Villarreal, Pedro Cuesta Valiño, Shelley Blozis
| Year of publication: |
2020
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|---|---|
| Authors: | Gutiérrez Rodríguez, Pablo ; Villarreal, Ricardo ; Cuesta Valiño, Pedro ; Blozis, Shelley |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 57.2020, p. 1-8
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| Subject: | Formative measurement model | e-SQ | e-satisfaction | Spanien | Spain | Mode | Fashion | Kundenzufriedenheit | Customer satisfaction | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Messung | Measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012305227