A polemic - Marketing and technical managers: An inter-functional exploration of problem perception
| Year of publication: |
1999
|
|---|---|
| Authors: | Beithon, Pierre ; Pitt, Leyland ; Katsikeas, Constantine |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 33.1999, 7-8, p. 772-792
|