A potential win-win-win strategy when pruning the direct channel : motivating retailers to migrate to a designated intermediary

Divya Anand, Andrew T. Crecelius, Justin M. Lawrence, Lisa K. Scheer

Year of publication:	2025
Authors:	Anand, Divya ; Crecelius, Andrew T. ; Lawrence, Justin M. ; Scheer, Lisa K.
Subject:	Business-to-business \| Buyer-seller relationships \| Channel migration \| Multichannel distribution \| Retailer intermediation \| Vertriebsweg \| Distribution channel \| Lieferantenmanagement \| Supplier relationship management \| Einzelhandel \| Retail trade \| Internationale Migration \| International migration \| B-to-B-Marketing \| Business-to-business marketing \| Vermittlungstätigkeit \| Intermediation \| Beziehungsmarketing \| Relationship marketing \| Electronic Commerce \| E-commerce

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1016/j.jretai.2024.11.002 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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