A practical model to predict the repeat purchasing pattern of consumers in the C2C e-commerce
Ye Tian; Zuoliang Ye; Yufei Yan; Miao Sun
Year of publication: |
2015
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Authors: | Tian, Ye ; Ye, Zuoliang ; Yan, Yufei ; Sun, Miao |
Published in: |
Electronic commerce research. - Dordrecht : Springer Science + Business Media Inc., ISSN 1389-5753, ZDB-ID 2106016-2. - Vol. 15.2015, 4, p. 571-583
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Subject: | C2C e-commerce | Repeat purchasing pattern | Prediction | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Prognoseverfahren | Forecasting model |
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