A pre-diffusion growth model of intentions and purchase
| Year of publication: |
2011
|
|---|---|
| Authors: | Chintagunta, Pradeep K. ; Lee, Jonathan |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 40.2011, 1, p. 137-155
|