A Prelaunch Diffusion Model for Evaluating Market Defense Strategies
| Year of publication: |
2005
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|---|---|
| Authors: | Roberts, John H. ; Nelson, Charles J. ; Morrison, Pamela D. |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 24.2005, 1, p. 150-164
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