A Preliminary Investigation into Pre- and Post-Purchase Risk Perception and Reduction
| Year of publication: |
1994
|
|---|---|
| Authors: | Mitchell, V.-W. ; Boustani, Pari |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 28.1994, 1, p. 56-71
|