A preliminary investigation into the phenomenon of social networking sites in Europe and its impact upon Generation Y
Alan Hirst, Marie Ashwin, David Bednall, Orhan İçöz and MaxMikael Björling
| Year of publication: |
2010
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|---|---|
| Authors: | Hirst, Alan ; Ashwin, Marie ; Bednall, David ; İçöz, Orhan ; Björling, MaxMikael |
| Published in: |
The journal of retail marketing management research : JRMMR. - Hatfield, ISSN 1752-6183, ZDB-ID 2420635-0. - Vol. 2.2009/10, 2, p. 1-11
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| Subject: | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Frankreich | France | Großbritannien | United Kingdom | Schweden | Sweden | Türkei | Turkey |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003946208