A preliminary investigation of adolescents' perception of the role of internet in parent consumer socialization
Year of publication: |
2011
|
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Authors: | Ahmad, Maisarah ; Sidin, Samsinar Md. ; Omar, Nor Asiah |
Published in: |
The IUP journal of marketing management : IJMM. - Hyderabad : IUP Publ., ISSN 0972-6845, ZDB-ID 2615477-8. - Vol. 10.2011, 3, p. 7-17
|
Subject: | Mütter | Mothers | Konsumentenverhalten | Consumer behaviour | Internetnutzung | Internet usage | Jugendliche | Youth | Wahrnehmung | Perception | Malaysia |
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