A Preliminary Strategic Marketing Framework for New Product Development
| Year of publication: |
2012
|
|---|---|
| Authors: | Thrassou, Alkis ; Vrontis, Demetris ; Chebbi, Hela ; Yahiaoui, Dorra |
| Published in: |
Journal of transnational management : the official journal of the International Management Development Association. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1547-5778, ZDB-ID 22076931. - Vol. 17.2012, 1 (1.1.), p. 21-45
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