A preliminary study of Fintech industry : a two-stage clustering analysis for customer segmentation in the B2B setting
Alireza Sheikh, Tohid Ghanbarpour, and Davoud Gholamiangonabadi
| Year of publication: |
2019
|
|---|---|
| Authors: | Sheikh, Alireza ; Ghanbarpour, Tohid ; Gholamiangonabadi, Davoud |
| Subject: | B2B | Cluster Analysis | Customer Segmentation | Fintech Industry | RFM Model | Clusteranalyse | Cluster analysis | B-to-B-Marketing | Business-to-business marketing | Finanztechnologie | Financial technology | Lieferantenmanagement | Supplier relationship management | Zielgruppe | Target group | Beziehungsmarketing | Relationship marketing | Marktsegmentierung | Market segmentation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1051712X.2019.1603420 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012196288