A principal component analysis of customers' perceived risks for online retailing services : evidence from Kenya
Peter Misiani Mwencha, Stephen Makau Muathe
| Year of publication: |
2019
|
|---|---|
| Authors: | Mwencha, Peter ; Muathe, Stephen |
| Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 18.2019, 3, p. 167-190
|
| Subject: | Factor analysis | Principal component analysis | Online retailing | Perceived risk | E-commerce usage | Online-Handel | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Kenia | Kenya | Kundenzufriedenheit | Customer satisfaction | Risiko | Risk | Faktorenanalyse | Risikopräferenz | Risk attitude | Hauptkomponentenanalyse | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1362/147539219X15633616548632 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012257472