A-priori and post-hoc segmentation in the design of healthy eating campaigns
Laura Kazbare, Hans C. M. van Trijp and Jacob Kjær Eskildsen
| Year of publication: |
2010
|
|---|---|
| Authors: | Kazbare, Laura ; Trijp, Hans van ; Eskildsen, Jacob Kjær |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 16.2010, 1/2, p. 21-45
|
| Subject: | Zielgruppe | Target group | Werbeplanung | Advertising planning | Ernährungspolitik | Nutrition policy | Ernährungsverhalten | Eating habit | Gesundheit | Health | Schätzung | Estimation | Dänemark | Denmark |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003952921