A-priori and post-hoc segmentation in the design of healthy eating campaigns
| Year of publication: |
2010
|
|---|---|
| Authors: | Kazbare, Laura ; van Trijp, Hans ; Eskildsen, Jacob Kjr |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 13178519. - Vol. 16.2010, 1, p. 21-46
|