A Process Approach for Developing Skills in a Consumer Behavior Course
| Year of publication: |
1998
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|---|---|
| Authors: | Krishnan, H.Shanker ; Porter, Thomas W. |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 10459716. - 1998, SPRIN, p. 24-34
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