A process approach to distribution channel re‐engineering

Purpose – The aim of the paper is to propose a methodology for distribution network reengineering since for the last few decades there has been growing interest in making more integrated business decisions across larger segments of the logistics and distribution networks. Design/methodology/approach – In this paper, a methodology to assist distribution networks reengineering by integrating logistic processes within the distribution supply chain is developed. The emphasis of methodology is on business processes modeling and reengineering in distribution network. Findings – The results confirm that distribution network reengineering needs to be a balanced, methodological process that integrates business process reengineering in combination with information technology. Case study findings presented illustrate that the recommended methodology has resulted in considerable cost savings and enhancing effectiveness of distribution networks. Originality/value – The paper has extended reengineering theory and information technology into a supply chain context. Moreover, it is among the first empirical papers that specifically investigate the relationship between reengineering, information technology and distribution channel management practices; thus the paper fills an important gap in the supply chain literature. The case study provides important insights for both, academia and practitioners, to understand the importance of broader context of distribution channel management in order to better leverage reengineering context by exploiting information technology.