A process for managing the re-convergence of marketing functions
Edward C. Malthouse
| Year of publication: |
2013
|
|---|---|
| Authors: | Malthouse, Edward C. |
| Published in: |
Media and convergence management. - Berlin : Springer, ISBN 978-3-642-36162-3. - 2013, p. 107-116
|
| Subject: | Marketing | USA | United States | Theorie | Theory | Prozessmanagement | Business process management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009767987