A process model of buyer responses to salesperson transgressions and recovery efforts : the impact of salesperson orientation
Year of publication: |
March 2016
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Authors: | Hansen, John D. ; Lund, Donald J. ; DeCarlo, Thomas E. |
Published in: |
The journal of personal selling & sales management : JPSSM. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0885-3134, ZDB-ID 901152-3. - Vol. 36.2016, 1, p. 59-73
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Subject: | personal selling | sales management | business-to-business relationships | relationship recovery management | ethics | Verkaufspersonal | Salespeople | Lieferantenmanagement | Supplier relationship management | Verkauf | Selling | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Vertrieb | Physical distribution |
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