A process-tracing study of brand extension evaluation
David M. Boush and Barbara Loken
| Year of publication: |
2010
|
|---|---|
| Authors: | Boush, David M. ; Loken, Barbara |
| Published in: |
Brand management ; Vol. 3. - Los Angeles [u.a.] : SAGE, ISBN 1-84860-208-1. - 2010, p. 151-173
|
| Subject: | Markentransfer | Brand extension | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Reprint ; Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003924407