A product-centric data mining algorithm for targeted promotions
Raymond Moodley, Francisco Chiclana, Fabio Caraffini, Jenny Carter
| Year of publication: |
2020
|
|---|---|
| Authors: | Moodley, Raymond ; Chiclana, Francisco ; Caraffini, Fabio ; Carter, Jenny |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 54.2020, p. 1-13
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| Subject: | Association rule mining | Clustering | Targeted marketing | Data Mining | Data mining | Zielgruppe | Target group | Bergbau | Mining | Algorithmus | Algorithm | Verkaufsförderung | Sales promotion | Clusteranalyse | Cluster analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2019.101940 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012238375