A profile of spa-goers in the U.S. luxury hotels and resorts : a posteriori market segmentation approach
Chang Huh, Myong Jae Lee and Soojin Lee
| Year of publication: |
2019
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|---|---|
| Authors: | Huh, Chang ; Lee, Myong Jae ; Lee, Soojin |
| Published in: |
Journal of hospitality marketing & management. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1936-8631, ZDB-ID 2486892-9. - Vol. 28.2019, 8, p. 1032-1052
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| Subject: | luxury hotel | luxury resort | luxury spa segment | Spa | spa-goers | Luxusgüter | Luxury goods | Hotellerie | Hotel industry | Marktsegmentierung | Market segmentation | USA | United States | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/19368623.2019.1582396 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012176752