A Proposal for a Comprehensive Response-Rate Measure (CRRM) for Survey Research
| Year of publication: |
2002
|
|---|---|
| Authors: | Shaw, Mike ; Bednall, David ; Hall, John |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 18.2002, 5-6, p. 533-554
|