A prospectus for theory construction in marketing : revisited and revised
Richard Bagozzi
| Year of publication: |
1998
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|---|---|
| Authors: | Bagozzi, Richard P. |
| Published in: |
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung. - Stuttgart : Schäffer-Poeschel Verlag, ISBN 3-7910-1210-X. - 1998, p. 45-81
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| Subject: | Marketingtheorie | Marketing theory | Marktforschung | Market research | Schätztheorie | Estimation theory | Kausalanalyse | Causality analysis | Theorie | Theory |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001299883