A psychographic approach to segmenting the electronic shopper
Leo R. Vijayasarathy
| Year of publication: |
2004
|
|---|---|
| Authors: | Vijayasarathy, Leo R. |
| Published in: |
The social and cognitive impacts of e-commerce on modern organizations. - Hershey, Pa. [u.a.] : Idea Publ., ISBN 1-59140-249-2. - 2004, p. 90-118
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation | Zielgruppe | Target group | Online-Handel | Online retailing | Elektronikindustrie | Electronics industry | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002107924