A qualitative analysis of the marketing analytics literature : where would ethical issues and legality rank?
Imran Bashir Dar, Muhammad Bashir Khan, Abdul Zahid Khan, Bahaudin G. Mujtaba
| Year of publication: |
2021
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|---|---|
| Authors: | Dar, Imran Bashir ; Khan, Muhammad Bashir ; Khan, Abdul Zahid ; Mujtaba, Bahaudin |
| Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3326, ZDB-ID 2735891-4. - Vol. 9.2021, 3, p. 242-261
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| Subject: | Issues and challenges | Ecosystem | Marketing analytics | Sticky culture | Ethical issues & legality | Customer engagement | Unternehmensethik | Business ethics | Marketingmanagement | Marketing management | Marketing | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41270-021-00119-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012614799