A qualitative approach to understanding Hawaiian apparel manufacturers' exports : strategic marketing resources, dynamic capabilities and export barriers
Youngjin Bahng (University of Hawaii at Manoa, Honolulu, HI, USA), Jung-Ha Yang (West Virginia University, Morgantown, WV, USA), Andrew Reilly (University of Hawaii at Manoa, Honolulu, HI, USA)
| Year of publication: |
2016
|
|---|---|
| Authors: | Bahng, Young Jin ; Yang, Jung-Ha ; Reilly, Andrew |
| Published in: |
International journal of export marketing. - [Olney, Bucks.] : Inderscience Enterprises Ltd, ISSN 2059-089X, ZDB-ID 2867575-7. - Vol. 1.2016, 1, p. 96-113
|
| Subject: | Hawaii | apparel | export | manufacturers | strategic marketing resources | dynamic capabilities | export barriers | qualitative approach | Dynamische Kompetenzen | Dynamic capabilities | Außenhandel mit Industriegütern | Manufactures trade | Export | Internationales Marketing | International marketing | Bekleidungsindustrie | Clothing industry | Exportwirtschaft | Export sector | Bekleidung | Clothing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011562382