A qualitative enquiry into the appropriation of mobile telephony at the bottom of the pyramid
| Year of publication: |
2013
|
|---|---|
| Authors: | Dey, Bidit Lal ; Binsardi, Ben ; Prendergast, Renee ; Saren, Mike |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 30.2013, 4 (12.7.), p. 297-322
|