A qualitative inquiry of Generation Y consumers' selection attributes in the case of organic products
Year of publication: |
January/February 2016
|
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Authors: | Muposhi, Asphat ; Dhurup, Manilall Roy |
Published in: |
International business and economics research journal. - Littleton, Colo., ISSN 1535-0754, ZDB-ID 2143670-8. - Vol. 15.2016, 1, p. 1-13
|
Subject: | Green Purchase Behaviour | Selection Attributes | Organic Products | Generation Y | Konsumentenverhalten | Consumer behaviour | Bio-Lebensmittel | Organic food | Öko-Produkt | Sustainable product |
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