A qualitative inquiry of multi-brand loyalty : some propositions and implications for mobile phone service providers
Farzana Quoquab; Norjaya Mohd. Yasin; Rozhan Abu Dardak
| Year of publication: |
2014
|
|---|---|
| Authors: | Farzana Quoquab ; Norjaya Mohd. Yasin ; Rozhan Abu Dardak |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 26.2014, 2, p. 250-271
|
| Subject: | Consumer behavior | Brand loyalty | Mobile communications | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Beziehungsmarketing | Relationship marketing | Mobiltelefon | Mobile phone | Markentreue |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010349420