A qualitative study of Malaysian parents' purchase intention of functional weaning foods using the theory of planned behavior
Hajar Mohamad, Miranda Mirosa, Phil Bremer, and Indrawati Oey
| Year of publication: |
2019
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|---|---|
| Authors: | Mohamad, Hajar ; Mirosa, Miranda ; Bremer, Phil ; Oey, Indrawati |
| Published in: |
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion. - London : Routledge, Taylor & Francis Group, ISSN 1540-4102, ZDB-ID 2112964-2. - Vol. 25.2019, 2, p. 187-206
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| Subject: | focus group | Functional weaning food | Malaysia | theory of planned behavior | Verbrauchereinstellung | Consumer attitudes | Konsumentenverhalten | Consumer behaviour | Lebensmittel | Food |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10454446.2018.1512919 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012243191