A quantitative assessment of materialistic value and its relationship with consumer behavior in Indian culture
Manit Mishra and B. B. Mishra
| Year of publication: |
2011
|
|---|---|
| Authors: | Mishra, Manit ; Mishra, B. B. |
| Published in: |
The IUP journal of marketing management : IJMM. - Hyderabad : IUP Publ., ISSN 0972-6845, ZDB-ID 2615477-8. - Vol. 10.2011, 2, p. 33-53
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Soziale Werte | Social values | Fernsehwerbung | Television advertising | Werbewirkung | Advertising effects | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009237014